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The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com
   

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Entries in spirit (1)

Tuesday
Feb072012

Electrolux Kitchen Appliances - Design Competition

I had the privilege of being among an impressive group of design professionals serving as one of the judges for the Electrolux kitchen design competition, "The Kitchen Reimagined." We met in New York City in November at the offices of Interior Design magazine. 

Coming from different design disciplines, with me being the only kitchen design specialist, we dissected each submission from the global group of competition finalists.

Passionate dialogue, active listening in appreciation of all views of the design professionals in attendance and some open second guessing in search of verifying our instincts brought us closer to a smaller group of finalists. Time spent seeking to understand the points of view of all entrants eventually put the focus on the top 5 winners in the order we deemed appropriate. 

The entries to The Kitchen Reimagined competition were, in a word, inspirational - and that is the spirit with which we approached our work. Spirit, imagination and inspiration were celebrated attributes in seeking the best kitchen design submissions. Interior Design Editor in Chief, Cindy Allen, was our fearless leader for the day. 

For me, participation in this competition as a judge was a privilege and an honor - and a whole lot of fun too. I think you will find much excitement in these kitchen designs which seamlessly surround Electrolux appliances. Very cool stuf.