Green and healthy Outdoor Entertaining
Except for doing it outdoors, we don't usually associate barbequing with Earth Day or environmental consciousness. But Afire, Inc. is changing that, replacing health concerns and carbon emissions with high-performance yet eco-friendly grilling products. Afire has recast the entire outdoor cooking experience -- from environmentally friendly charcoal to sustainably harvested grilling planks to the grill itself --- in a socially conscious (and socially fulfilling) light. Said Marlena Chang, Afire founder and CEO, "Most consumers buy grilling materials based on habit, taste, and convenience. Our goal is to get people to look at the health and environmental costs of gas grilling and traditional charcoal vs. our sustainable grilling alternatives -- so they can make healthier, safer decisions."
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