ENGAGE:
The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com
   

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Entries from April 17, 2011 - April 23, 2011

Saturday
Apr232011

KBIS 2011 - Kitchen and Bath Industry Show

KBIS 2011, the trade show for all products related to the world of kitchens and baths, begins next week from April 26-29 in Las Vegas. As always, and as for the past, approximately, past 20 years, I will be there again, enthusiastically, to:

  • scour the show floor
  • spot trends
  • discover new products
  • meet friends!
  • attend fabulous events
  • gather tons of information

 Already, pre show, I can share a few choice sneak peeks of products that will debut at KBIS. Here we go!

New Ravenna Mosaics promises to have stunning new collections of tile! 

Below - Seemingly, authenticity is redefined in this new collection by Giovanni Barbieri. It immediately reminds me of this post on antique floors from Spain I wrote for thekitchn. 

Below - A NEW product to the kitchen world, the introduction of a glass kitchen sink by JSG Oceana. I've got to take a look at this, especially to touch it, feel it, see it in action. It is said not to scratch or stain. Made in USA!

Below -  Hafele, an incredible company with some of the most innovative products for kitchen and bath, introduces the LOOX LED System. Think "plug and play", think "easy" solutions where multiple products work together for lighting design flexibility. I KNOW lighting information often begets a groan...in this case, all you have to do is to look for color coded products which all work together.

I am so ready for Vegas!!!! So much more to come!

Thursday
Apr212011

Introducing Kelly to "The Kitchen Designer" Friends

Kelly and Susan, standing on the grand stairs in Central Park near Bethesda Fountain! Hello! For my first official post, I wanted to take a minute to introduce myself to you lovely readers.  I'm Kelly Donovan and excited to be joining my mother, Susan, around the proverbial kitchen table to dish about all things related to our favorite room in the home.  A bit about me personally...
 
Having a mother who is a long time accomplished kitchen designer, and a father in the construction trade, I've grown up surrounded by all types of home renovation, specifically of the kitchen kind.  I've worked with (ok, for) my mom on and off since I was a teenager - looking to supplement my babysitting income with a little extra to buy that awesome jean jacket that all my friends had - and now as an adult, feeling privileged to join the family business in a bigger way and follow a true innate passion.  

Living in Manhattan for the past 8 years, it's been admittedly difficult to fulfill my passion for beautiful and functional kitchens while having my own space to cook in that was barely bigger than a shoe box.  I've made do, however, and never let the lack of a four-burner stove or dishwasher stop me from hosting huge dinner parties or cooking up elaborate, special meals for my family.  I've become an expert in space efficiency, and while I have graduated to full size appliances and granite countertops, I'm still storing my pots and pans in the oven.  I look forward to the day when everything has its place and I can have all the single-use small appliances of my dreams!

Perhaps you're wondering what took me so long to follow my passion and join my mother in her business.  It's long been a thought in the back of my mind, and something I knew I'd pursue eventually.  However, as children do, I fought hard forging a path of my own and after college (Fordham University) fell first into publishing and then online advertising, working for great companies such as Harper Collins, CNET and Yahoo! and enjoying the many perks of a sales & marketing executive to Fortune 100 clients.  As nature took its course, I got married, had a baby, and decided the full time corporate life just wasn't for me anymore.  I felt it was time to come home, in more ways then one. So here I am...thrilled to be joining my mom in this adventure - from the blog, to our launch of Bornholm Kitchen, and all things in between!  

Now, what should you expect from me?  In terms of blog content, I'll be focusing on style, products, accessories, and appliances and trying to add a little personality to this once-utilitarian room. You've probably noticed the new sections we've added above.  Moodboard Mondays is simply a coalescence of products, surfaces, rooms, and images meant to delight and inspire.  Kelly's Finds will profile unique and useful products I'll be seeking out in my travels throughout the city and across the web that can add some character and efficiencies to your kitchen.  We've come a long way from working kitchens of yesteryear designed purely for function, and I look forward to livening up this space with you! Here I am...in full production below!


 A couple of words from Susan/aka mom: I have been anxious (to say the least) for Kelly to join me in the family business. I could not be more thrilled - Kelly is smart, uber stylish, on trend to the MOMENT but with a global foresight and interest in the word "why." I'm VERY lucky to have her and I think you'll enjoy Kelly's insight too. Most of all, we LUV to laugh out loud and often! Oh, look at this brunch to see the fabulous finished dishes from the image above.

Tuesday
Apr192011

Autokitchen 10 - Amazing Graphics, Smart Design

As gushed noted previously in this blog, I have been, and remain, captivated by the visual poetry of, yes, the graphics of Autokitchen! (Going to KBIS? Autokitchen will be at booth C4990.)

Some time ago, my eye and my brain got married to Autokitchen. The brain put it this way: “This program is relatively easy to learn, is fast, and has every part and piece I need to create as simple or as custom a kitchen as I need without skipping a beat.” The eye felt this way: “The graphics are simply to DIE for!” A happy marriage (cue the white picket fence).

Enter the next generation, Autokitchen 10 (do you love this analogy so far?) The next generation often has it better than the previous generation and this is no exception. Here are some of the attributes of Autokitchen 10:

A new mosaic collection from New Ravenna (stunning tile)

Several new collections of wood carvings including Art for Every Day, Classic Designs by Matthew Burak and Adams Wood Products

New architectural tools to create even more professional architectural drawings, including new, impressive, dimension styles

Many new appliances, door styles and countertop materials

This week Autokitchen is releasing the catalogs for Wood Mode /Brookhaven and allmilmo – that’s big!

These are strong new additions to Autokitchen, already the leader in high quality kitchen design software. The color graphics of the program are outstanding. Floorplans, elevations, and perspective drawings are detailed, with a crisp, architectural look.

On a personal note, I tell my children more than they want to hear that a secret to life is to think flexibly. Autokitchen thinks so too - it allows a designer to go with the flow with enormous flexibility to modify cabinetry on the fly and/or to draw and extrude shapes into 3d objects FAST. It's reliable and the technical support, from my own personal experience, is a notch above top notch, maybe two; you will receive superb and friendly service.

Two versions of the Autokitchen Studio version begin at $995 and software prices are on the website; affordable and price transparent. 

What I am REALLY excited about is my forthcoming affiliation with Autokitchen and my new collection, Bornholm Kitchen. Our partnership will allow Bornholm Kitchen designs to be brought to life as only Autokitchen can do. Soon, I will give you a few sneak peeks of our exclusive new designs for our web retailers 2Modern and Avolli.com. For now, take a look at these images by Autokitchen... (Going to KBIS? Autokitchen will be at booth C4990.)