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The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com
   

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Entries from January 10, 2010 - January 16, 2010

Friday
Jan152010

AutoKitchen Kitchen Design Software

A little bit of shop talk here, but I'm happy to share news of this new kitchen design software and technology that I am using.

I'm excited to debut and share information on my new kitchen software with you. It's called AutoKitchen and it's truly state of the art! The AutoKitchen representative, knowing that I am a working designer, offered to provide me with a copy of AutoKitchen software to review and to use in my practice, gratis. I already was using design software, but having recently upgraded my software and being disappointed in the quality of the renderings at the highest level of detail, I thought it a good time to take a look at all the competitors in this narrow field of kitchen design software for professional designers.

As with any product I review (in 3 years, this is my 3rd review) and as is a typical policy for many bloggers, it has to meet my own personal standards as a useful product with qualities that I feel have merit. Otherwise, I decline to review the product, which I have done once after using a particular product and twice in the case of books.

In this case, the graphics (crazy photo realism) were noticeably better than my existing program. I didn't "need" a new program. I was not looking for another program. In fact, I had just recently upgraded my existing program for a nice sum of $$. But, when I looked at this program in more detail, first, in comparison to what I was using, another very reputable program designed for the kitchen/bath industry, there is no question that I was immediately "wowed" by the super sharp graphics that AutoKitchen produces.

This program, from my perspective, IS state of the art! It's a significant enhancement to my business, an upgrade for my clients who will see their kitchen in better detail, and so, I'm extremely happy to share my thoughts on this program with those who appreciate beautifully designed graphics.

As I become more proficient with AutoKitchen (these images are from AutoKitchen's files) I'll be sharing the very cool drawings that it produces. If you are a designer and looking to make a change, I encourage you to take a look at AutoKitchen. If my existing program had been comparable, I would have had no need to a) learn a new program b) learn a new program c) learn a new program, all of which is extremely time consuming and quite honestly, always slow going at first, then takes more time to get fully up to speed, which designers understand. But, as a designer, beautiful graphics are extremely important, which trumps time spent learning a new program, for sure.

Having used my program (with regular updates) for 18 years, I did not make this change lightly; the software had to produce compelling solutions for my business. After my careful analysis of AutoKitchen and its competition over the course of two months, it does. I did not go for test drives with other software companies, but I very closely analyzed finished renderings on the companies' websites (the ultimate issue for me), talked to industry colleagues, and took a hard look at my existing software as well, which involved several sessions with the manufacturer to make completely sure that I was familiar with its top quality renderings options.

Had I not believed that AutoKitchen produces THE finest graphics in the kitchen design software industry, I would not have been interested. Why change a program I was comfortable with after 18 years to something that is second or third best? That would be a bad decision on several levels.

I can report that AutoKitchen's customer service is superb, otherwise, that would surely be a dealbreaker for me. CAD compatability is a big plus too. There is no question in my mind that the time invested is, and will be, worth it. I'm happy to share my perspective on this program. Miguel, from AutoKitchen, is a delight to work with and endlessly patient. 

For further information, call Miguel Merida. Phone: 201-568-3555 or miguel.merida@microcadsoftware.com.

 

Sunday
Jan102010

Electrolux and More...

Electrolux Kitchen Stories

I want to show you kitchen stories - 89 of them to be exact, courtesy of Electrolux, which is celebrating its 90th anniversary this year. SO...these 89 people with stories are all "kitchen stars", but Electrolux needs just one more to reach 90 - will that be you?

I'm crazy about this concept and find it absolutely fascinating looking at all these (real) kitchen stories from all over the world! You can be the 90th kitchen star! To enter, you must have an Electrolux appliance, even a small countertop or small vacuum appliance is ok. I don't love that requirement, but I DO love the kitchen stories! Enter or not, the kitchen stories are there to enjoy.

Susan's in the Houzz

I just started writing/editing ideabooks for Houzz on kitchen design. I certainly knew of Houzz but due to my busy world, did not focus on the site in depth until I was asked to take a look at it and to add my expertise on kitchen design as a regular ideabook (love that name) contributor. 

I think I may be addicted. I have no time to be addicted, and you may not either, but, the site:

  • is too user friendly as well as beautiful
  • is too much of a (truly) friendly, positive, community
  • has too large of a library of great interiors to ignore
  • allows you to hone in on exactly the style you're looking for
  • has great information
  • has ideabooks that are crazy/fun/beautiful/cool/etc.

to not immerse yourself. So, go ahead, you'll be glad you did, and don't blame me for your time lost! I do think it would only be fair for the universe to give us 2 more hours a day - life is very fast paced, more time is needed to take it all in! Here's my first ideabook... 

 

Here are a couple of recent posts I have written that I'd like to mention.

Small Appliances - Blog Post

This first post was written for my colleage, Kathy Barlow, of the Home Workshop blog. It's about how to deal with those migrating small appliances on our countertops. Take a look! 

Open Kitchen Floorplan - Blog Post

Another post for Decorati that I have not shared with you is an in depth look at the open kitchen floorplan - is it for you? It addresses potential issues, provides ideas for dealing with common problems and gives a fresh look at this emerging concept that many are feeling more and more comfortable with. As a realtor friend told me, "the ad that people respond to is the one that says 'open floorplan' in it." Of course, it's not for everyone, but I think it's a concept worth looking at at this moment.