ENGAGE:
The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com
   

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Entries from November 1, 2009 - November 7, 2009

Thursday
Nov052009

Sears Appliances - Kenmore Too!

Yesterday, just outside of Chicago, I attended a multi-brand appliance event, hosted by Sears. It was quite an eye opening experience, as Sears appliances, quite honestly, have not been on the radar in my business. Exactly why I needed to get with the program increase my awareness, so I welcomed this opportunity.

First, my conclusions: Sears understands their appliance-purchasing customer and has responded with an on-target, modern, line-up of appliances as they completely rebrand the 60 year old Kenmore line.

They also understand that it is beneficial to interact more closely with their customer and we will be seeing more of that commitment, hopefully in the very near future in some very interesting ways. The Sears Blue Appliance Crew is Sears' answer to providing all of the assistance that today's VERY busy families need surrounding the purchase of an appliance. The numbers are showing that the Sears Blue Appliance Crew is addressing those needs. That's a good start!

One of the most interesting pieces that I came away with is that Sears management team "knows what they don't know" and they recognize kitchen designers as a group with a few valuable brain cells from whom Sears, and their treasured customers, can learn...but you knew THAT, didn't you? Kudos, props, high five and a fist bump!

I was impressed by the Heroes at Home a charitable initiative helping military service families.

One more headline: they have a female appliance designer who recently revamped the Kenmore laundry line to stunning (yes, stunning) results (I did not remember her name) and she exudes all passion, all art, all design (odd grammar, but it fits). Very impressive. 

So, without consulting my notes or other information for this post, I wanted to be guided by my takeaway thoughts at this moment. More on Sears' appliance news in a little while...can you say "20,000 btu gas burner?"

Sunday
Nov012009

Kitchen Design Consulting - Long Island & Metro New York

Finally! Just what Long Island and metro New York needs: in-person, unbiased, professional kitchen design consulting services. Although the emphasis on the page talks about kitchen design phone consultations, local in-person consultations are available as well. My local area is all of Long Island, New York, New Jersey, and Connecticut, as fits, regionally, into the "metro New York" region.

More information can be found in this post, introducing this service. 

My Kitchen Design Consulting service can be helpful if you:

  • are stuck on any one, or several, specific design issues
  • would like a general second opinion on your design
  • need a visit to your jobsite prior to a cabinet order
  • are a DIYer but see the value of a professional evaluation/overview
  • are unsure about materials
  • are unsure about style/theme/color
  • need help with appliance selection
  • need assistance with countertop issues (selection, durability, templates)
  • have questions on a backsplash design
  • need help with any other issue surrounding your kitchen design project

Travel beyond 15 miles (in one direction) is $50 per hour over that minimum distance.

Call me: 631.754.0464 or email me: susan @ susanserraassociates.com to make an appointment. I'm here for you!

Sunday
Nov012009

Kitchen Design Consulting

I've been offering kitchen design consulting services informally and have not devoted a special page on my blog to this service until now. 

I am very pleased to formally introduce the One Hour Phone Consultation!

Call me about...well, anything related to your kitchen design project that is just not sitting right with you and for which you need a first OR a second opinion. 

I am happy to provide this kitchen design consulting service which can be invaluable to those who otherwise are at a loss as to what decision to make, be it in regard to products, design issues, style issues, or so many other issues that come up in the lengthy course of the kitchen remodeling process. 

I'm here for you!

When you do a kitchen once, maybe twice, I feel it is, in fact, a smart and responsible decision to seek advice from a professional...advice which can enhance your lifestyle in the kitchen, your enjoyment of your kitchen in an aesthetic or functional way, and provide "access" to a high end kitchen designer for a reasonable cost in the context of an overall kitchen budget.

Please call on me to work through your kitchen issues, whatever they may be. I'm looking forward to speaking with you personally!