ENGAGE:
The Kitchen Designer

Thanks for stopping by! I'm Susan Serra, certified kitchen designer, and my mission is to take kitchen design style, function and analysis to a higher level. Here's why the kitchen has the most honored place in the home - all five senses reside in the kitchen.  Best...Susan  Contact: susan@susanserraassociates.com
   

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Entries from February 4, 2007 - February 10, 2007

Friday
Feb092007

First Meeting - Dos & Don'ts

 

I've had a flurry of first meetings recently, including one I just got back from. It's a dance to get to know one another. I think if the proper steps are followed, the dancing part will soon feel like we are "Dancing With The Stars" (apologies, I  could not resist that). It is these intial steps, too, where manners are very important, along with other tips for a successful first meeting. Here are some dos and don'ts for the Kitchen Designer, (first) as I see it:

  • When a client calls, DO hear him/her out, and if the project is not for you, turn the client down gently and diplomatically. That's a biggie!
  • DON'T name drop or go on about all the huge projects you do, it's a turn off. The work you show speaks loudly and clearly.
  • DON'T dominate the conversation, be a good listener!
  • DO have adequate examples of work you've done on hand.
  • DO speak to, and pay attention to, both homeowners equally.
  • DO be on time, respectful, courteous and establish an approximate meeting length beforehand.
  • DO show where the financial flexibilities lie when speaking of the project's budget.
  • When the dog's nose goes where it shouldn't, DO keep smiling...

Dos and don't for homeowners:

  • DO give the kitchen designer time to tell you their (short) story about the firm and his/her approach to your project
  • DO have both homeowners available to speak with the kitchen designer if that was requested. If one party cannot make it, call to reschedule the appointment, even if it is 1/2 hour prior to the appointment.
  • DO tell the kitchen designer if you have decided not to go with him/her if the designer attempts further contact with you to find out the status. Don't not reply to calls/emails for a status request. THAT is a biggie!
  • DO evaluate the kitchen designer not on the product they supply, but on their body of work, their credentials, professionalism, and that important "gut feeling" you'll get!
  • DO feel free to ask for references.
  • DO evaluate if you are respected and listened to. Nothing good will happen for you if you feel you are not respected.
  • DO speak frankly and openly about your budget and how/if there can be a financial "fit" between you.

There are definitely many more....this is a good starting point. What are turn ons and turn offs for you when first meeting a design professional?

 

Wednesday
Feb072007

Small NYC Kitchen/Big Style

 

Here's a picture of my small New York City apartment kitchen, well, one side of it. The other side has the refrigerator and the range. Not being ready to redo the kitchen at this point, I wanted to make it appear larger (of course!) The floor was a busy terracotta lineoleum, so that was the first to go. In its place is another vinyl floor, as we did not want to do something major right now, but wanted something special. Here's what we used: Chilewich Plynyl in the wheat color, not as "green" a product as I had hoped, but they say they are close. It adds function and a big dose of light and calm.

Oddly, rather than using a light paint, which was what was in the kitchen, an ivory (ick), I thought I'd experiment with medium to dark shades of paint. The paint chosen is very close to the (granite grained) formica countertop, so there is a flow there. The upper ceiling section was painted this dark color too, with just the lower ceiling section being a near white. This way, there is a flow in the upper section.

We are keeping the cabinets right now. They are light, which is helpful to the space with a minimal design. Add lots of lights, colorful accents, and it looks larger than it is.

Lesson: Don't always think that you need only light paint to expand a space. If you have other elements of light, in this case, a light floor, lots of lights, and light cabinetry, then a darker background can tie it all in and look just as expansive, and more interesting.  Lights below the wall cabinets would be a great addition.

 Do you have a small kitchen? I'd love to hear about it.

Small-Kitchen-1.jpg 


 

Tuesday
Feb062007

Timing is Everything

 

What time is it?

I'm often asked "how long will it take to do a kitchen?" The words "how long" really get everyone in trouble. Make people crazy, make them patient, impatient, anxious, all sorts of things. We want things done either a) fast or b) exactly when we want them done. There are those who understand that a kitchen can have a life of its own. Point being, TAKE CONTROL OF TIMING AT THE START OF THE PROCESS, not just before the construction process, but from the initial process.

Talk about timing a lot. With your architect, with your contractor, designer, and anyone else. Keep it in the forefront. Ask for updates (sorry, not every day) from the beginning to the end of the entire project. The client who stays in control and aware of timing will probably get their project done at the most productive (not necessarily fastest) pace possible. Communication is everything.

Set up timing goals from the start. Do you have events? School starting? Holidays? Project forward as much as you can and communicate your timing expectations .

Monday
Feb052007

The first journal entry..

 

This blog will be about anything and everything to do with kitchen design and remodeling. It will be purely random thoughts, probably in no special sequence, just as things come up in my day. Let's see what happens today....so far, it's quiet on the eastern front.